{"id":21205,"date":"2019-01-22T11:11:33","date_gmt":"2019-01-22T17:11:33","guid":{"rendered":"https:\/\/www.hotelesboutique.com\/la-redefinicion-de-lujo-2"},"modified":"2019-01-24T16:04:28","modified_gmt":"2019-01-24T22:04:28","slug":"the-redefinition-of-luxury","status":"publish","type":"post","link":"https:\/\/www.hotelesboutique.com\/en\/the-redefinition-of-luxury\/","title":{"rendered":"The Re-definition of “Luxury”"},"content":{"rendered":"

\u201cLuxury to me is not about buying expensive things; it’s about living in a way where you appreciate things\u201d<\/em>
Oscar de la Renta<\/em><\/p>\n

The concept of “luxury” has been without doubts one of the concepts that have been used in the tourism and hotel industry through time. So let’s start with… what’s “luxury”: it’s “something that is considered an indulgence rather than a necessity”. In some other languages we find definitions such as “pleassure out of the ordinary, allowed to oneself”, “that which is allowed in an extraordinary way” or the more philosophical one of Christopher Berry “an object of desire”. “Luxury” satisfies our aspirational and self realization motivations.<\/p>\n

A concept that has been associated with ideas like price, quality, aesthetic, rarety, extraordinary and symbolism. Howeves as all concepts, “luxury” hasn’t been exempt of the changes in social perception.<\/p>\n

The concept “luxury” has been used through the history of tourism.<\/p>\n

In\u00a0 ancient Rome and Greece the word “luxury” was dangerous , we shall remember that they were societies focus on the social development and in the basic virtues of the human being. Thanks to the born of the commerce with Asia in the XVIII century the concept started to be perceived with a consumption approach; but yet it was intemately related with an artisan production, limited and personilized. With the XX century this values changed, ironically “luxury” became part of the industrial development… a constant battle between exclusivity and volume.<\/p>\n

“Luxury” tourism has also been suffer this changes; considering that the single thought of traveling, especially for pleassure, was considered “luxury” as the transportation and conectivity was complicated and there were just a few places that offered housing to travelers. The invention and improvements in transportation and infraestructure; the constroction of hotels, motels, resort, touristic developments and the variety of qualifications that have existed to stablish the value that each one of them has.<\/p>\n

The tourism has also been afected by the industrialization in the XX century, it was subject to segmentations where the “luxury” tourism was define by a series of adjectives, standards and services that created a definition of what it was expected: first class, 5 stars or Grand tourism, high expenses, high level of comfort, quantity and variety of facilities, service hours, architectonical details, advanced communication technologies, elevators, parking spaces and a list of characteristics that not alwasy were perceived by the costumers.<\/p>\n

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\u201cTime and silence are the most luxurious things today\u201d <\/em>
Tom Ford<\/em><\/p>\n

Being in the XXI century, what do we consider “luxury”? In a time where concumption has been influenced by the awareness of the environment, the technological development and the decrease in the costs of it, virtual communities, the importance of knowing what we are eating and where words like vintage or hipster have contributed to the change of paradigms.<\/p>\n

Recent studies indicate that “luxury” has lost terrein, today travelers do not have a favorite luxury destination as they prefer to get to know new places. It is no longer a priority to be in first or bussiness class. The main porpouse to do “luxury” travels are relaxation, followed by the interest in discover an adventure.<\/p>\n

It’s logic that “luxury” is now associate with ideas like originality, authenticity, inspired by…, susteinability, privacy, nature, organic, tradition, local culture, experience, independence and flexibility.<\/p>\n

Is not such a extrange idea when we consider the ryhtm that our life have where it is nearly impossible to unplugged from the 3 or 4 gadgets that we use and the text messages that have took over conversations, now we consider the possibility of taking back the controf of the rythm a luxury.<\/p>\n

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\u201cI think the older I get, the more I realize that the ultimate luxury is time.\u201d <\/em>
Michael Kors<\/em><\/p>\n

What do we consider a “luxury” travel?<\/b><\/p>\n